Press Release: Retailers Take the Wheel as Infogrames’ ‘Driver 2’ Video Game Achieves Phenomenal Pre-Orders
From Video Game Morgue File
RETAILERS TAKE THE WHEEL AS INFOGRAMES' 'DRIVER 2' VIDEO GAME ACHIEVES PHENOMENAL PRE-ORDERS
U.S. Retail Sell-In Climbs to More Than One Million Units; Anxiously Awaited Game Ships November 14
NEW YORK, NY, September 27, 2000 - Heralding in one of the most anticipated video games of the year, Infogrames, Inc. (Nasdaq: GTIS) today announced that it has received retail orders for its Driver 2 video game in excess of million units in the U.S. alone. Driver 2 looks to duplicate the success of its predecessor, Driver, which shipped last July and to date, has sold more than four millions units worldwide. "There is no doubt that consumer enthusiasm continues to grow for Driver 2 and we are excited at the significant level of commitment at the retail level," said Martin Currie, Director of Marketing for Infogrames. "With an established and dedicated fan base, we hope to take Driver 2 even further into the mass market via a comprehensive marketing campaign that includes a movie trailer-style TV spot, and promotional tie-ins with leading beverage and apparel companies." Infogrames is supporting Driver 2 with an aggressive, multi-million dollar marketing campaign that features an exciting :60 commercial airing nationwide on network and cable TV; a far-reaching print campaign targeting video game magazines as well as such mainstream publications as MAXIM and Stuff; and an online marketing push that includes a dedicated Driver 2 web site located at http://www.driver2.com/. In addition, Infogrames has secured innovative cross-promotions with Diesel, Yahoo and Mountain Dew, to name just a few, as well as formulated a comprehensive retail campaign that includes a variety of point-of-purchase materials, including Driver 2 standees, hanging banners, static cling window displays, counter cards and posters. Developed by Reflections Interactive and shipping November 14, Driver 2 for the PlayStation® game console will be available nationwide for a suggested retail price of 49.95. For more information, go to www.driver2.com on the Web. About Infogrames Infogrames Entertainment, S.A. (Paris Bourse: SICOVAM 5257) is a worldwide leader in the interactive entertainment software industry. Headquartered in France, the company develops and publishes award-winning computer and video games for the PlayStation® game console, PlayStation® 2 computer entertainment system, Nintendo® 64, Nintendo® Game Boy® Color, Sega® Dreamcast™, Macintosh®, and personal computer platforms. Founded in 1983 by chairman and CEO Bruno Bonnell, Infogrames has published many award-winning franchises in its 17-year history, such as Alone In The Dark™, Test Drive®, Driver™, Deer Hunter™, Oddworld™, Unreal, Independence War™, and V-Rally™. The company is also known for its best-selling and award-winning line of children's entertainment software from Humongous Entertainment starring Putt-Putt®, Freddi Fish™, Pajama Sam® and SPY Fox™, as well as its successful Macintosh publishing label, Macsoft, the number one publisher of Macintosh entertainment software. In addition, Infogrames has a number of key strategic licenses including Warner Bros. Looney Tunes™, Nickelodeon's Blue's Clues™, Le Mans 24 Hours®, AM General Hummer®, Harley-Davidson®, and Dodge® Viper. For more information, visit Infogrames' US Web site at www.us.infogrames.com. Based in New York, Infogrames, Inc. (NASDAQ: GTIS) is a majority owned subsidiary of Infogrames Entertainment and serves as the headquarters for the company's operations in North America. For more information, visit Infogrames' US Web site at www.us.infogrames.com. # # # PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc.
